Give it instructions
An agent does its best work when its instructions are specific: what it’s for, what to include, what to leave out, and the tone to use. Write for the job — a call summarizer that always lists action items reads very differently from a deal-risk assessor. Keep the instructions focused on one job rather than trying to make one agent do everything. An agent also has a description; leave it empty and one is generated for you when you publish.Choose a command (optional)
A command lets the agent be called directly by name. It’s optional — leave it off for an agent that only runs inside workflows. If you give it one, it must follow these rules:- No spaces.
- 2 to 24 characters.
- Unique across your team — no two agents can share a command.
- Not a reserved name.
ask-ai,configure, andhelpare reserved and can’t be used.
Choose a model
Every agent runs on one model, chosen from three providers:- OpenAI, the GPT model family
- Anthropic, the Claude model family
- Google, the Gemini model family
Turn on web search (optional)
An agent can use web search to look up real-time information — recent news about a company, current facts, anything beyond what’s already in your Context Graph. Turn it on when the agent’s job needs live information from the web; leave it off when everything it needs is already in your data.Publish it
Creating an agent leaves it as a draft. Publishing is what makes it usable — a workflow can reference only a published agent, and a rep can only call a published agent’s command. Publish when it’s ready, keep refining in the draft afterward, and publish again to roll out changes. A draft keeps a change history you can review. You can also discard a draft to fall back to the published version, or unpublish an agent to take it out of service.In practice
You build an “account researcher” agent: instructions to profile a company and flag anything noteworthy, a capable model with reasoning effort set to high, and web search turned on so it can pull in recent company news. You give it the commandresearch, publish it, and it’s ready — both as a step inside workflows and as a command reps can call directly.
Related
- Agents overview — what an agent is and the draft-to-publish model
- AI Providers — providers, model availability, and BYOK
- Use an agent in a workflow — run a published agent as a step
- Manage agents from Claude or ChatGPT — build and publish over MCP